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5 Habits of Highly Successful Marketers

May 18, 2011 By Pam Lockard
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Editor's note: In the recently published "Profiles in Marketing Excellence," author and marketer Pamela Lockard interviewed 25 top marketers—including our own Denny Hatch—to discover what common traits made them successful. These are five habits that she found these experts shared, with quotes from the book about how those qualities changed their careers. What habits have been key to your marketing success?

1. Persevere
"Commitment and persistence are necessary in all businesses. ... it's like a roller coaster ride. One day you're at the top of the world because you may have landed a big client. The next day, you're down in the dumps because your best employee left. You must have persistence and commitment to see it through because the opportunities to give up come often."
Anita Campbell, founder and editor-in-chief, Small Business Trends

When it comes to Anita, proof is in the pudding. Her ability to persevere helped her create one of the highest-viewed small business publications on the web. Today, she has a reputation as a small-business marketing expert.

2. Embrace Change
"I think the key to our success was that we constantly embraced change and evolved. The ability to adapt and adjust with the times remains critical."
Mike Boylson, executive VP & CMO, J.C.Penney Inc.

"My advice to all advertising and marketing geniuses who think their business isn't being redefined is to change or die."
— Dr. Joe Cappo, professor of communication, DePaul University

Marketing continues to evolve at lightning speed. No one knows exactly how it will look in the future. However, top marketers do know that the future equals change and adapting equals success. Mike Boylson led J.C.Penney into the digital space to reach a younger, larger audience. Joe Cappo predicted today's "Information Age" back in 1991 in the Advertising Age article titled, "Agencies: Change or Die." Top marketers who read and stay abreast of change will maintain positions above tentative peers.

 

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FROM THE BOOKSTORE

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<i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> 

It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. 

From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more.

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•	6 Ways to Make Your Emails Mobile-Ready
•	Email Branding — The 16 Most Effective Strategies
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•	The Keys to Developing a Successful E-newsletter
•	How to Determine Your Customers’ Email Content Tolerance
•	How Email Marketers Can Optimize the Social Media Opportunity
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<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

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Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

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About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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Most Recent Comments:
Debbie Mahler - Posted on May 19, 2011
OMG! You're the guru of all marketing sources and your Share & Save doesn't work? The tweet didn't work. I can't believe it!
Thorin McGee - Posted on May 19, 2011
Actually, Debbie, we're in the middle of installing a new social sharing platform, and that's temporarily disabled the old tools that are on the site now. I'm sorry for any inconvenience that caused.

Check back in a day or two to see our fully functional social suite with social network connection services, thumbs up and down, and more! it will be as easy to share content from Target Marketing as any site on the Web.
Click here to view archived comments...
Archived Comments:
Debbie Mahler - Posted on May 19, 2011
OMG! You're the guru of all marketing sources and your Share & Save doesn't work? The tweet didn't work. I can't believe it!
Thorin McGee - Posted on May 19, 2011
Actually, Debbie, we're in the middle of installing a new social sharing platform, and that's temporarily disabled the old tools that are on the site now. I'm sorry for any inconvenience that caused.

Check back in a day or two to see our fully functional social suite with social network connection services, thumbs up and down, and more! it will be as easy to share content from Target Marketing as any site on the Web.