Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

5 Habits of Highly Successful Marketers

May 18, 2011 By Pam Lockard
4

Editor's note: In the recently published "Profiles in Marketing Excellence," author and marketer Pamela Lockard interviewed 25 top marketers—including our own Denny Hatch—to discover what common traits made them successful. These are five habits that she found these experts shared, with quotes from the book about how those qualities changed their careers. What habits have been key to your marketing success?

1. Persevere
"Commitment and persistence are necessary in all businesses. ... it's like a roller coaster ride. One day you're at the top of the world because you may have landed a big client. The next day, you're down in the dumps because your best employee left. You must have persistence and commitment to see it through because the opportunities to give up come often."
Anita Campbell, founder and editor-in-chief, Small Business Trends

When it comes to Anita, proof is in the pudding. Her ability to persevere helped her create one of the highest-viewed small business publications on the web. Today, she has a reputation as a small-business marketing expert.

2. Embrace Change
"I think the key to our success was that we constantly embraced change and evolved. The ability to adapt and adjust with the times remains critical."
Mike Boylson, executive VP & CMO, J.C.Penney Inc.

"My advice to all advertising and marketing geniuses who think their business isn't being redefined is to change or die."
— Dr. Joe Cappo, professor of communication, DePaul University

Marketing continues to evolve at lightning speed. No one knows exactly how it will look in the future. However, top marketers do know that the future equals change and adapting equals success. Mike Boylson led J.C.Penney into the digital space to reach a younger, larger audience. Joe Cappo predicted today's "Information Age" back in 1991 in the Advertising Age article titled, "Agencies: Change or Die." Top marketers who read and stay abreast of change will maintain positions above tentative peers.

 

Companies Mentioned:

4

SPONSORED CONTENT

MORE ON MARKETING STRATEGY >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate and comprehensive metadata The basics of ONIX for Books, including ONIX 3.0 The basics of EPUB 3 metadata options The latest metadata trends, including metadata for self-publishers.Would you prefer to
purchase this title as a PDF? Click here. Metadata Handbook

The Metadata Handbook is the first guidebook for book publishers outlining how metadata for books operates in the real world. Topics covered include: How metadata for books operates in the real world Metadata fundamentals & the history of metadata for books Standards and best practices for creating and distributing accurate...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Debbie Mahler - Posted on May 19, 2011
OMG! You're the guru of all marketing sources and your Share & Save doesn't work? The tweet didn't work. I can't believe it!
Thorin McGee - Posted on May 19, 2011
Actually, Debbie, we're in the middle of installing a new social sharing platform, and that's temporarily disabled the old tools that are on the site now. I'm sorry for any inconvenience that caused.

Check back in a day or two to see our fully functional social suite with social network connection services, thumbs up and down, and more! it will be as easy to share content from Target Marketing as any site on the Web.
Click here to view archived comments...
Archived Comments:
Debbie Mahler - Posted on May 19, 2011
OMG! You're the guru of all marketing sources and your Share & Save doesn't work? The tweet didn't work. I can't believe it!
Thorin McGee - Posted on May 19, 2011
Actually, Debbie, we're in the middle of installing a new social sharing platform, and that's temporarily disabled the old tools that are on the site now. I'm sorry for any inconvenience that caused.

Check back in a day or two to see our fully functional social suite with social network connection services, thumbs up and down, and more! it will be as easy to share content from Target Marketing as any site on the Web.