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5 Factors for Measuring Your E-mail Reputation
By Britt Brouse, associate editor,
Inside Direct Mail
Oct 1, 2008
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Oct 1, 2008 5 Factors for Measuring Your E-mail Reputation - By Britt Brouse, associate editor,
Inside Direct Mail
---------------------------------------------------------- In its recent whitepaper, Your Reputation Holds the Key to Deliverability, New York-based e-mail services company Return Path argues that e-mail reputation is becoming all about the numbers, meaning that the ISPs' fight against spam is moving away from e-mail content and toward data-driven examinations of commercial e-mailers. View more at... http://www.targetmarketingmag.com/article/5-factors-measuring-your-e-mail-reputation-160076_1.html ----------------------------------------------------------
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Companies Mentioned:
AOL
Microsoft Corp.
ReturnPath
Yahoo
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