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5 E-mail Marketing Resolutions for 2010

February 3, 2010 By Joe Boland

4. Design for Your Subscribers
It’s imperative that marketers design e-mails for the individual subscriber, notes Manager of Design Solutions Justine Jordan. Do that by testing designs. Don’t stop at A/B or multivariate testing. Track subscriber behavior with your e-mails to learn how subscribers react to your design. Then make decisions based on this data and any other subscriber data you have. Finally, design better social experiences by making it clear that content can be shared.

5. Get Back to Basics
Sometimes marketers can get so carried away with trying to stand out that they forget the basics. Director of E-marketing Education Joel Book reminds marketers to:

  • Attract subscribers through search marketing.
  • Justify the reasons to subscribe.
  • Thank subscribers with a “welcome" e-mail.
  • Invite subscribers to identify their needs and interests.
  • Deliver relevant information through dynamic content.
  • Expand e-mail distribution through social forward.

For more on this whitepaper, go to http://email.exacttarget.com/Resources/Whitepapers/2010Resolutions.html
 

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