Nuts & Bolts - Tech Talk: Location-based Data, Business Intelligence and CRM

Maponics’ new release of Neighborhood Boundaries gives marketers a better handle on neighborhood boundary lines.

Location-based Data
, based in White River Junction, Vt., has launched the latest version of its GIS mapping service, which now includes more than 120,000 U.S. and Canadian neighborhoods.

Neighborhood Boundaries Release 1.11.1 contains the largest database of compiled neighborhood boundary definitions. The database has grown with more than 70 new cities, such as Rocklin, Calif.; Broomfield, Col.; Blue Springs, Mo.; and Prince George, B.C. The product enables marketers to direct prospects and customers to relevant businesses and locations.

Business Intelligence
Des Moines, Iowa-based CDS Global recently announced InFOCUS BI+, a business intelligence reporting system. The Web-based tool provides CDS Global’s media and direct-to-consumer clients with dynamic reporting capabilities, as well as analysis of their production, transaction and order efforts.

The simplified interface coupled with organized data gives CDS Global’s clients the ability to manage all aspects of business intelligence themselves without spending time and money submitting requests for such information.

Serving your customers exactly what they want when they come to your website seems to be the Mt. Everest summit for many marketers: highly desired, yet often unattainable. Enter San Franciso-based Demandbase and Account Watch, the newest feature for its Real-Time ID Service.

Account Watch enables B-to-B marketers to connect CRM data with their wesbites, providing the ability to send targeted messages and receive trigger sales notifications in real time.

According to Demandbase, specific website activity can be flagged for analytics measurement, and relevant alerts sent to the CRM system or sales rep. This provides cross-selling opportunities and increased 
customer satisfaction.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
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