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4 Ways to Optimize Rich Media Search

October 8, 2008 By Heather Fletcher, Senior Editor, Target Marketing

4. Make videos supremely search engine friendly. "Search engine readable content is still king, and normal SEO principles still apply," Magee says. He advises companies to:

  • Use keyword-rich captions and copy near videos.
  • Point links to videos using appropriate keywords in the anchor text for inbound links, or links to the company site from another site. The keywords will help the search engines know what the video is about.
  • Attach meta-tags, which let search engines know how to classify the Web page.
  • Build out a wrapper, which groups keyword phrases for search. Make sure it's not an image and that it contains search engine readable copy.
  • Use keywords in the "alt text," or text that will appear for customers who don't want to or can't access the video image.
  • Title the video file using keywords.
  • When a video transcript can be attached, do so.

 

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