|
C. 800 opt-in number—Using an 800 opt-in number is another way to allow customers to opt in to phone communication. For example, customers could call 1-800-GoTeamX and press 1 to opt in to receive future messages from their favorite teams. If, at any point, customers change their minds (and decide they don’t want to receive future messages), they always have the option of opting out of phone calls (through an 800 number and on the calls they receive).
3. Interact through a newsletter—Encourage your customers to call or visit your Web site to opt in to receive communications. This, too, further populates your contact database for future campaigns.
4. Deploy direct mail—Sending a direct mail follow-up piece can be a critical step in encouraging your customers to opt in. By listing your landing page address or opt-in phone number in a printed piece, this may appeal to those who prefer a more conventional method of communication.
Compliance with FTC regulations is essential for business success and avoidance of legal trouble. By remaining compliant, businesses can maintain integrity in their marketing communications and achieve positive customer relationships.
Bob Compton is chairman, CEO and co-founder of permission-based voice marketing provider Vontoo of Indianapolis. He can be reached at bcompton@vontoo.com.
|
The Business of Database Marketing