E-commerce Link : Are You Qualified?
4 steps to attract more qualified leads using LinkedIn group discussionsOctober 2013 By Jeff Molander
My wife always says, "Don't you have any tact?!" It's not what I say, it's how and when I say it. Ever have a moment like that? Where a relationship went terribly wrong—or right? In the end, how and when we choose to say words (to the other person) makes all the difference.
LinkedIn profiles and group discussions work the same way. Your success doesn't hinge on what you say. Success depends on how and when you say it. What follows is an effective way to get more qualified leads by using LinkedIn to your advantage, in four straightforward steps. In my opinion, this is the fastest, most practical way to: 1) Attract prospects inside LinkedIn groups; 2) become trusted (using a helpful piece of content); and 3) get response (convince prospects to become leads).
Step 1: Write a Magnetic Headline
Everyone is suffering from information overload—and everything online is being reduced to a headline. LinkedIn profiles and group discussions are filled with headlines.
There are two kinds of headlines: Attention-grabbers and everything else. Effective headlines get right to the point. Ineffective headlines waste time. They try to be cute. The trick to writing magnetic headlines in groups (or on your profile) is simple: Appeal to emotional and tangible desires of prospects in ways they cannot resist acting on.
Jot down three pains, fears or frustrations your target market suffers from, or jot down a goal they're striving to achieve. This is where to start with writing a headline that has magnetism.
Take each topic and write a killer LinkedIn discussion headline—one your prospects will find impossible to resist. They will see your headline, click to read your first paragraph and feel compelled to respond. As responses continue inside the discussion, you will open the door to generating a relationship—a business lead.
Just follow the 4 Us. Print these off and hang them on your wall. Make sure your headline is:
- Useful: Is the promised knowledge valuable to the reader?
- Urgent: Does the message make the reader want to read it immediately?
- Unique: Is the promised message compelling and remarkable?
- Ultra-Specific: How relevant is the knowledge or message being presented?
This formula will help you write headlines prospects cannot resist clicking on.