Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

Nuts & Bolts - Social Media : 4 Repinnable Pinterest Tips

June 2012 By Heather Fletcher
Get the Flash Player to see this rotator.
 

Pinterest, the social network where aphorisms go to live alongside (or in) photos, seems to be a marketer's dream—and nightmare.

So, yes, posts of brands' products have plenty of positive comments, but those "pins" and "repins" seem to happen at the whim of the Pinterest users. Or do they?

Here to help marketers understand how to get their content pinned on Pinterest in the first place and shared happily thereafter is Dan Zarrella, a "social media scientist" at Cambridge, Mass.-based marketing software provider HubSpot. He "gathered information on over 11,000 pinned images and did some analysis to create" an infographic that he shared in his April 11 blog post at DanZarrella.com. "How to Get More Pins and Repins on Pinterest" removes some of the mystery for marketers' newest "it" site:

  • "Aim to write 'likeable' content, rather than 'commentable' content for repins," because his research shows that there's a higher correlation between likes and repins than between comments and repins.
  • In order to have a photo pinned on the board in the first place, "images about design are the most commonly pinned."
  • To be shared, posts about food "are very repinnable."
  • Taller images and longer copy-about 200 characters-are the most repinnable posts.

 

SPONSORED CONTENT

MORE ON SOCIAL MEDIA >>

FROM THE BOOKSTORE

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. 

Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions.

More than <b>two dozen highly practical forms and sample contracts </b>for immediate use are also included.

"One of the best references available today . . . providing a solid foundation and answering every question.” —Jan Nathan, executive director, Publishers Marketing Association 


“Vital to doing the business of publishing well.” —Independent Publisher 

"A remarkable book and a must-have volume for anyone interested in the business end of book publishing. Everyone in the book publishing business should have a well-thumbed copy on their desk." —David M. Hetherington, adjunct professor, Pace University, Graduate School of Publishing 

"No matter what your size, Publishing for Profit is an essential tool for growing your business. The book is about as close to an operations manual for a book publishing company as can be found." —Dominique Raccah, president, Sourcebooks, from the foreword 

"Publishing for Profit was immensely useful in helping me understand some of the subtler business challenges of a small press . . . Your advice is practical and immediately applicable." —Perry Donham, president, KidPub Press 

“The bible of the industry.” —Associated Press 

“Solid nuts-and-bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear.” —Judith Applebaum, author, How to Get Happily Published 

“Publishing for Profit is a great book. It sits on my nightstand. I often pick it up and read parts of it again.” —Rod Colvin, president, Addicus Books Publishing for Profit

Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

ORDER NOW

Who's Charging What Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: