Postal: Help USPS Help You
Some mailings are large enough and dense enough to be drop-shipped to SCFs, but most are not. What a marketer wants to look for is where these less dense mailings can ride along to get the better discounts and better delivery performance.
Once again, several mailers working in unison can do the trick through the aforementioned presort service bureaus, commingling or other merging technology such as co-palletization. The primary goal is to create SCF pallets and SCF drop-ship. Again, mailers must be careful if a mailing is time-critical that these "merging" solutions are aligned to still meet necessary in-home delivery windows.
Improve Your Mailings, Improve Your Costs
For mailers, the key to cutting postage costs is to work with the USPS and service providers to help achieve the best results with postage and cost issues. Prevent surprises from the USPS by planning in advance. Make absolutely sure your mail pieces meet all postal regulations before any production occurs.
Letter-size pieces need to meet all automation requirements, flats must not be too droopy or too stiff, and all must meet paper requirements and allow proper addressing and barcoding to occur. There is always room to improve.