3 Types of Images That Are Ideal for Content MarketingDecember 12, 2012 By Tiffany Monhollon
1. Informative or Interesting Infographics
2. "Snackable" Images
On Facebook, Pinterest and Tumblr, shorter-form informational images are also very popular. Essentially, these images are similar to infographics, but take a small, square format optimized for re-sharing. Some may be a combination of text and photos with instructions or information related to the image, while others are simply individual quotes or stats. They tend to generate a lot of engagement, likes and shares, particularly when they tie into the interest-graph of a brand's target demographic. For example, Oreo shares what it calls "Daily Twist" images that feature their cookies and a unique pop culture tie-in.
3. Meme-Related Images
Memes are extremely popular types of content on social media sites. In today's social media environment, images are one of the most popular meme formats around. If you use Facebook, Pinterest or Tumblr personally, you have probably seen people re-sharing all sorts of memes. If you want to tap into a meme for your brand, make sure it's timely, appropriate and in the voice of your brand. You can also consider creating a meme of your own. In fact, the Google+ platform allows you to easily add text onto the images you share there, so you can use your own product or social media images to create a unique meme to share. Also consider sharing a photo and asking your fans or followers to "caption" the photo or add their own meme tagline.