Moving certain types of messaging to new, automated communication channels deliver increased efficiencies along with significant cost savings when intelligently integrated into current communication strategies.
While just skimming the surface of how to drive more value from the data you already have about your customers, these strategic questions can set any organization well on its way to interacting with customers on their terms, with messages and delivery channels based on each customer's preferences. When an organization takes this thoughtful approach, customers are more likely to open, read or listen to messages, ultimately resulting in loyal, satisfied customers and profitable long-term relationships.
Ann M. Cannon is vice president of Omaha, Neb.-based multichannel customer interaction solution provider CSG Interactive Messaging. She can be contacted at ann_cannon@csgsystems.com.
The Business of Database Marketing