3 Tips to Prepare Your Website for Multivariate Testing

May 19, 2010 By Eric J. Hansen

The truth about layout is that different types of visitors scan content in different ways. For example, older visitors who grew up without computers may view a page's sections in a different order than younger visitors who have been "wired" since birth. Similarly, behavioral differences exist based on gender, education level and language spoken. By making it easy to adjust page layout through the use of fluid design, you'll be able to test and optimize for the audience that is unique to your site.

Overall, you'll want your website to be modular, flexible and easily testable. These are the qualities that make a site usable for your visitors and will support thorough testing and optimization towards reaching your online marketing goals.

Eric Hansen is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization. He can be reached at (617) 859-1900.

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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3 Tips to Prepare Your Website for Multivariate Testing

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