3 Tips for Managing the Short Head of Search : By Britt Brouse, associate editor, Inside Direct Mail : Target Marketing

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	Oct  1, 2008
	
			3 Tips for Managing the 'Short Head' of Search - By Britt Brouse, associate editor, <i>Inside Direct Mail</i>
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			By now we've all heard of the long tail of Internet search, involving highly specific keyword phrases as a low cost source for gaining new site traffic. However, in its whitepaper, Don't Get Whipped: Managing the "Short Head" of Search, Engine Ready Software advises marketers to keep paying attention to critical long-tail search, but not to the detriment of what it calls the "short head," or top five phrases in a pay-per-click program.
		
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	http://www.targetmarketingmag.com/article/3-tips-managing-short-head-search-160078_1.html
	
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3 Tips for Managing the 'Short Head' of Search By Britt Brouse, associate editor, Inside Direct Mail

E-mail this story to a friend/colleague...

3 Tips for Managing the 'Short Head' of Search
By Britt Brouse, associate editor, Inside Direct Mail