3 Tips for Lifting Response and Profits
August 27, 2008 By Joe Boland, Copyeditor/assistant Editor, Target Marketing Page 1 | 2
Strategies and Solutions for Profitable Direct Marketing
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FROM THE BOOKSTORE
Business-to-Business Lead Generation Strategies
In the business arena, the products and services are often more complicated and more expensive than those marketed to consumers at home. As a result, a multi-step marketing strategy must be employed. You'll find that this guide covers everything from offer/list selection, telemarketing, and program creation to lead funneling, media integration and marketing strategy for the business-to-business marketing community.
Business to Business Marketing Research
Good, reliable market information, based on good, reliable marketing research, is more important than ever to businesses of every size and description. But nowhere is it more critical than in the business-to-business marketplace.
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FROM THE BOOKSTORE
Direct Mail Pal
If you’re going to read one book on direct mail, this comprehensive yet accessible book is it. A smart, thorough exploration of the world of direct mail, Direct Mail Pal: A Direct Mail Production Handbook casts light on every corner of the direct mail process, including direct mail planning, preproduction, production, and postproduction procedures. It strikes a perfect balance between being detailed yet not overly technical.
Who's Charging What!
Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs, print and broadcast advertising and any other direct response creative.
