3 Things Marketers Will Love on Valentine’s Day and Beyond
In 2015, we'll see some marketing trends transform into more entrenched best practices. Marketers should always have a pulse on the latest marketing tools and broader trends, especially any that help them work more efficiently, offer personalized messaging and drive social engagement.
In honor of the upcoming day of professing one's love, let's take a look at three trends marketers will be swooning over in 2015:
1. Opening a Big Heart for Big Data. For 2015, Big Data will continue its march from "trend" to something that will be integrated into many marketing decisions. Marketers love Big Data for many reasons; including its ability to reduce content clutter, connect systems, and bring people together (just like Valentine's Day). Marketers are bombarded with data, and using Big Data is a great way to identify useless information and focus on top performers.
It also helps connect systems that previously were not on speaking terms. Social site postings, marketing emails, e-commerce interactions and CRM data can all be combined through automation and reviewed through Big Data analysis. Marketers love "the big picture" and Big Data provides a clear window into unexpected relationships between disparate data sources. The final part of the Big Data love is its ability to connect people across geographic, cultural and platform-based lines. It helps marketers to treat customers as a global whole, and encourages the use of visual content-based campaigns with universal appeal.
2. Giving Automation a Warm Hug. Various facets of marketing and customer interactions are being automated, a trend that will continue to give markets the "warm and fuzzies" in 2015. According to a report from industry analyst firm Gleanster titled "Gleansight Benchmark Report, Marketing Automation," 79 percent of the top-performing firms have been using automation for more than two years.