Editor's Note: 2017: What Marketers Must Consider for the Year Ahead
Our January/February 2017 issue was our best attempt to answer the questions on everyone’s minds: What is 2017 going to bring, and what should I be doing about it?
I don’t have a crystal ball. But I do have access to a very large audience of marketers considering those same questions, a network of contributing experts, and a team of editors who’ve been poring over research and opinions about how 2017 is going to go. This month’s coverage brings all of those insights to you.
That includes three articles of 2017 trends, predictions and research. It starts with “The Mix,” which breaks down insights from Winterberry Group’s Bruce Biegel. His January predictions have been a staple of the New York City marketing scene for years, thanks to an annual luncheon address put on by the Direct Marketing Club of New York. We’re happy to bring his insights to a wider audience in this issue.
Then you’ll see a roundup of predictions from nine different marketing experts in “2017 Marketing Predictions From Industry Experts,” including thoughts from some voices that are new to the magazine.
And that all leads to our big “2017 Media Usage Survey.” This is our own, unique research of marketers in our audience and beyond. It offers specific insights into how they built their 2017 budgets, and where those dollars are going in terms of both media and technology investments.
And that doesn’t even touch on the analysis of generational media consumption habits, or the advice on video content marketing, metrics and virtual reality you’ll find throughout this edition of Target Marketing.
Everyone starts a new year full of questions. We’re here to help you find the answers you need.