Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

2012 Media Usage Survey Extra: Where Are B-to-B Marketers Putting Their Money?

February 29, 2012 By Thorin McGee
Get the Flash Player to see this rotator.
 

The 2012 Target Marketing Media Usage Survey results have been released in the March issue of Target Marketing magazine. In that article, you'll find composite results of where all responding marketers are allocating their direct response marketing budgets in terms of media, and also what technologies they're investing in. Here, let's take a deeper look at how specifically B-to-B companies are investing their budgets.

The charts in the media player at right contain the composite results as they appear in the article. Below are the answers that just the dedicated B-to-B marketers gave to these questions.

1. For each of the following direct marketing methods, do you plan to increase, decrease or keep consistent your 2012 budget? (B-to-B answers only.)

Advertising on outside websites

  • Increase           32%
  • Decrease          7%
  • Stay the same  29%
  • Do not use      33%

Affiliate marketing

  • Increase           16%
  • Decrease          6%
  • Stay the same  34%
  • Do not use      44%

Direct mail

  • Increase           34%
  • Decrease          13%
  • Stay the same  35%
  • Do not use      18%

DR radio

  • Increase           6%
  • Decrease          1%
  • Stay the same  5%
  • Do not use      88%

DR space (magazine, newspaper, etc.)

  • Increase           23%
  • Decrease          10%
  • Stay the same  22%
  • Do not use      45%

DR television

  • Increase           4%
  • Decrease          1%
  • Stay the same  5%
  • Do not use      91%

Email

 

SPONSORED CONTENT

MORE ON B-TO-B >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as:  What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions are not accountable? How to calculate how much you can afford to spend to acquire a customer or make a sale. And how can you calculate the customer’s lifetime value? How to understand the relative economics between customer acquisition, retention and CRM. How to measure the funnel process and which improvements will have the most impact.Your download of this book will also include model templates that you can use to immediately calculate and increase profitability for all your marketing efforts.  Profiting from the Magic of Marketing Metrics

This PDF book explores a range of marketing metrics and seek to help marketers to answer such questions as: What metrics to use to determine whether your marketing/advertising programs are accountable? And is it a waste of money, hence a danger to the company, if your marketing strategy and executions...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: