Target Marketing

You will be automatically redirected to targetmarketingmag in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

2012 Media Usage Survey Extra: Where Are B-to-B Marketers Putting Their Money?

February 29, 2012 By Thorin McGee
Get the Flash Player to see this rotator.
 

The 2012 Target Marketing Media Usage Survey results have been released in the March issue of Target Marketing magazine. In that article, you'll find composite results of where all responding marketers are allocating their direct response marketing budgets in terms of media, and also what technologies they're investing in. Here, let's take a deeper look at how specifically B-to-B companies are investing their budgets.

The charts in the media player at right contain the composite results as they appear in the article. Below are the answers that just the dedicated B-to-B marketers gave to these questions.

1. For each of the following direct marketing methods, do you plan to increase, decrease or keep consistent your 2012 budget? (B-to-B answers only.)

Advertising on outside websites

  • Increase           32%
  • Decrease          7%
  • Stay the same  29%
  • Do not use      33%

Affiliate marketing

  • Increase           16%
  • Decrease          6%
  • Stay the same  34%
  • Do not use      44%

Direct mail

  • Increase           34%
  • Decrease          13%
  • Stay the same  35%
  • Do not use      18%

DR radio

  • Increase           6%
  • Decrease          1%
  • Stay the same  5%
  • Do not use      88%

DR space (magazine, newspaper, etc.)

  • Increase           23%
  • Decrease          10%
  • Stay the same  22%
  • Do not use      45%

DR television

  • Increase           4%
  • Decrease          1%
  • Stay the same  5%
  • Do not use      91%

Email

 

SPONSORED CONTENT

MORE ON B-TO-B >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: