2012 Media Usage Survey Extra: Where Are B-to-B Marketers Putting Their Money?
February 29, 2012 By Thorin McGee
|
The 2012 Target Marketing Media Usage Survey results have been released in the March issue of Target Marketing magazine. In that article, you'll find composite results of where all responding marketers are allocating their direct response marketing budgets in terms of media, and also what technologies they're investing in. Here, let's take a deeper look at how specifically B-to-B companies are investing their budgets.
The charts in the media player at right contain the composite results as they appear in the article. Below are the answers that just the dedicated B-to-B marketers gave to these questions.
1. For each of the following direct marketing methods, do you plan to increase, decrease or keep consistent your 2012 budget? (B-to-B answers only.)
Advertising on outside websites
- Increase 32%
- Decrease 7%
- Stay the same 29%
- Do not use 33%
Affiliate marketing
- Increase 16%
- Decrease 6%
- Stay the same 34%
- Do not use 44%
Direct mail
- Increase 34%
- Decrease 13%
- Stay the same 35%
- Do not use 18%
DR radio
- Increase 6%
- Decrease 1%
- Stay the same 5%
- Do not use 88%
DR space (magazine, newspaper, etc.)
- Increase 23%
- Decrease 10%
- Stay the same 22%
- Do not use 45%
DR television
- Increase 4%
- Decrease 1%
- Stay the same 5%
- Do not use 91%
Email
|
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
