2005 Insert Media Marketers Idea Exchange
How can you cut

February 2005

multipage

—Judy Feyes, insert media brokerage division, Mokrynskidirect

"With insert media, gaining value actually means that costs may increase. Producing a larger print run and increasing a circulation buy will mean that more money needs to be spent. However, the unit cost—or cost per thousand inserts (for printing, transportation, and placement)—can drop dramatically."

—Rob Stanton, director, business development, Stanton Direct Marketing Inc.