20 Must-Follow Content Marketing Experts on Medium
Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one.
Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
What Makes Medium So Popular?
According to Alexa, Medium has quickly become one of the top 200 sites in the United States since it was founded by Twitter co-founder Evan Williams in 2012.
Brands love it because they can align themselves with popular content by sponsoring collections of stories written by influencers. Marketers love it because they can amplify content posted on their own blogs and reach a larger audience. And readers love it because it’s all about them.
Medium’s claim to fame is its focus on readers. Unlike the sea of clickbait that’s taken over the internet, where clicks, shares, and links can be manipulated, Medium’s algorithm focuses solely on reading time. Posts gain visibility on the platform based on the number of views, reads, reads:views ratio, and recommendations.
Medium’s focus on bringing quality back to online content makes it great for in-depth advice on a variety of topics. Once you find an author or publication you like, follow them. You can recommend, share, bookmark, comment on, and write response posts to their posts. Or, you can simply sit back and read.
On your homepage, Medium prioritizes writers and publications you follow, followed by suggested stories to help you discover more content you might like. Sure, Medium makes it easy to promote your own content, but it also makes finding great content a lot easier than wading through the world wide web.
How Medium publications work
Medium publications are curated collections of stories (Medium’s term for their articles) around a topic. They can be created by Medium and anyone using the platform.
Medium publications may have a set of regular contributors or the editor(s) may simply reshare stories around a particular topic. Theoretically, anyone can submit to a publication on Medium, but whether your story will be accepted is another story. Medium publications typically have an editorial team who reviews the submissions. You can find the contact information and submission guidelines for a publication by scrolling down and clicking on their About page.
Here are four Medium publications focused on content marketing worth checking out.
Run by the Creative Strategy team at Medium, Context claims to be “for brands at the forefront of innovative storytelling.” Contributors include heavy hitters from Google, HubSpot, Facebook, and Wired. This is a good one to follow if you’re looking for inspiration from big brands who know what they’re doing. Popular recent topics include “How to Get Your Content Read on Medium” and “Why Complex Storytelling Is Thriving in a Digital Age.”
Influence is run by Bloglovin’, a blog influencer community of 8 million users. The publication focuses on influencer marketing and social media, providing tips for brands and influencers, as well as highlighting recent success stories. Followers can also download whitepapers and research, and RSVP to upcoming industry events.
Strategic Content Marketing brings together writers, designers, UX pros and more to help businesses develop, hone, and iterate on their content marketing strategy. Topics range from “5 Types of Content Every B2B Business Must Employ” to “How Interactive Content Helps Your Audience Engage With Your Brand.”
Convince & Convert is a digital marketing company founded by Jay Baer, one of our top 20 content marketers on Medium featured below. Their publication shares tips for social media, content marketing, influencer marketing, and customer experience. Topics range from the topical (“How to Prove Your Brand’s Credibility in a World of Fake News”) to the evergreen (“105 Ideas to Add to Your Editorial Calendar)”.
20 Content Marketers on Medium You Should Follow
Whether you want how-to advice or are simply in the mood for a good read, follow any of these content marketers on Medium and prepare to be inspired.
1. Jeff Bullas
Jeff regularly makes the rounds of “top influencers” lists. He’s a classic example of someone who’s made it big as an infopreneur — in other words, sharing his expertise on content marketing and social media through a personal blog, content promotion, and smart social networking. Recent posts include “10 Truths About Content Marketing You Need To Know” and “This Is Why Facebook Is Treating Us As Fools.”
2. Jay Baer
Jay founded digital media and marketing company Convince & Convert. He’s also a New York Times best-selling author and global keynote speaker. It’s safe to say he knows a thing or two about content that works well. His Medium posts focus on putting in the work, but being smart about it, with topics like “Content Success Is About Perspiration, Not Inspiration” and “How to Calculate the ROI of Your Content Marketing.”
3. Lee Odden
As CEO of Top Rank Marketing Agency, Lee blogs about content marketing, influencer marketing, social media, PR and SEO. His posts target a large audience, from the content manager (“How to Create Scalable, Quality Content and Better Customer Experience”) to the C-suite (“Should You? Social Media for the CMO”).
Serial entrepreneur, New York Times best-selling author, and self-proclaimed “lover of the hustle,” Gary Vee’s made a name for himself online with his aggressive but approachable personality on social media and his podcast. His posts cover a wide range of topics, from entrepreneurship to the problems with millennials to using Snapchat, but they all share the same get-it-done-now attitude. Gary’s daily commitment to posting on Medium alone is something to inspire.
5. Aimee Beck
With over 115K followers on Twitter, Beck’s established herself as the SEO copywriting expert on social media. All of her tips fuse SEO and content. She’s a great resource to follow if you’re looking to get more conversions and more rankings from your content marketing efforts. Recent posts include “What is Cornerstone Content and Why Do I Need It?” and “4 Ways to Breathe New Life Into Tired, Old Content.”
6. Kevan Lee
As Director of Marketing for Buffer, Kevan regularly shares his advice on the Buffer blog and Medium regarding social media marketing and team management. His posts range from the tactical “11 Ideal Facebook Tools for Marketers” to the philosophical “Bulletproof Marketing Campaigns: How to focus on the customer, not the channel.”
7. Brian Fanzo
Brian bills himself as a“Millennial Keynote Speaker” and runs a successful social consulting agency and podcast aiming to bridge the gap between corporate America and younger demographics. His Medium posts help millennials get ahead, and brands understand millennials. Whatever the topic, they’re all infused with energy and humor, thanks to titles like “Influencer Marketing, Beyond A One-Night Stand!”
8. Larry Kim
Founder of online ad management platform Wordstream, Larry talks about everything from Facebook advertising to entrepreneurship. Many of his posts provide practical tips for content marketers, such as “15 Common Phrases You’ve Been Saying Wrong For Years” and “Want to Be More Productive? Here Are 60 Keyboard Shortcuts You Need to Know!” An extra bonus for following him on Medium? Unicorn and My Little Pony GIFs often accompany his posts.
Mark is a consultant, blogger, podcaster, and author of books like The Content Code and The Tao of Twitter. Besides his affinity for alliteration, Mark’s 26K followers can expect surprising headlines like “Why the content marketing future is NOT in video” and “The secret reason your blog comments are down.”
10. Julia McCoy
Julia is a best-selling author, podcaster, and entrepreneur who teaches people how to write better. Her posts offer guidance (“Online Copywriting 101: The 10 Commandments of Great Copy”), kudos to brands getting it right (“How Budweiser Wins at Content Marketing”), and unexpected sources of inspiration (“How Dr. Seuss Nails Copywriting”).
11. Ted Rubin
Ted Rubin is the CMO of Brand Innovators, as well as an author, social media strategist, and keynote speaker. He made the metric ROR — for Return on Relationship — mainstream. His posts share a similar focus on relationship marketing, such as “Can You Have Too Many Online Friends?” and “The Difference Between Social Commerce and … Commerce.”
12. Dan Norris
A serial entrepreneur known for founding WPCurve, writing multiple books including Content Machine, and currently working on a brewery, Dan knows how crucial content marketing is to entrepreneurship. His posts center around helping people become successful entrepreneurs, whether that’s learning that “Investors Are Not Evil” or discovering “6 Fields That Online Marketers Should Consider Digging Into.”
13. Morgan Brown
Morgan Brown co-founded Full Stack Marketing and co-authored two books on growth marketing. His Medium posts offer growth tips specific to digital marketers, like “22 Must-Have Tools for Every Growth Marketer’s Toolkit” and “26+ Growth and Startup Marketers You Can (and Should) Follow on Snapchat.”
14. Dharmesh Shah
As co-founder of HubSpot, Dharmesh writes about marketing tips for startups. He’ll highlight brilliant examples of brand storytelling (“Phoenix University’s We Can Do IT”) and give insight into his own life (“First 48 hours With My New MacBook Pro”). He’s an active Medium user, regularly commenting, responding, and sharing other posts, too, which makes him useful for discovering other great articles.
15. Marcus Sheridan
Marcus is so good at content marketing, he was able to build a successful pool business company almost exclusively through it, proving that it’s an accessible strategy for all entrepreneurs. Posts argue that content marketing is not dead and share how other like-minded entrepreneurs can follow his techniques to grow their own businesses.
16. Jay Acunzo
As host of the Unthinkable podcast, and a former employee at Google and Hubspot, Jay knows content and is willing to share it. His posts are creative and interesting, with topics like “Enough of the Guru Worship: Why We Should Demote Our Favorite Experts” and “The Green Smoothie Problem: Why Others Don’t Buy Your Ideas.”
17. Pawan Deshpande
A MIT grad and former software engineer for greats like Microsoft and Google, Pawan moved on to co-found Curata content marketing software. His Medium posts are some of the most in-depth on this list, with topics like “Your Content Marketing Blog Reading Guide: The Definitive List” and “The Content Marketing Team Is Growing, Here’s How.”
18. Sujan Patel
Sujan has made a name for himself as one of the biggest bloggers on the internet, writing for Forbes, Entrepreneur Magazine, and the multiple companies he’s founded. His posts provide actionable advice for keeping up with the future of content marketing, including “5 Tips for Powerful PR in the Digital Age” and “My Beginner’s Guide to 10X Content.” He also shares personal stories like “How Taking Up Skydiving Has Helped Me Become More Successful in Business.”
19. Hillel Fuld
Hillel is CMO of ZCast, a podcast discovery and publishing platform. He regularly blogs for publications like TechCrunch, The Next Web, VentureBeat, Mashable, and Huffington Post. His Medium posts offer an inside view at ZCast and tips for getting the most out of Snapchat.
20. Medium itself
Medium’s own blog shares the latest company updates, tips and tricks for the platform, and general marketing advice. It’s a great way to discover new blogs and make the most of your content experience on Medium.
Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo's media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.