20 Must-Follow Content Marketing Experts on Medium
Medium has a lot to offer content marketing professionals. It’s like a content marketplace, blogging platform and social media network all in one.
Many content marketers think of Medium first as a place for promoting their own content. But the wealth of knowledge being shared by other content marketing experts should earn it a spot as one of your bookmarked websites in its own right.
What Makes Medium So Popular?
According to Alexa, Medium has quickly become one of the top 200 sites in the United States since it was founded by Twitter co-founder Evan Williams in 2012.
Brands love it because they can align themselves with popular content by sponsoring collections of stories written by influencers. Marketers love it because they can amplify content posted on their own blogs and reach a larger audience. And readers love it because it’s all about them.
Medium’s claim to fame is its focus on readers. Unlike the sea of clickbait that’s taken over the internet, where clicks, shares, and links can be manipulated, Medium’s algorithm focuses solely on reading time. Posts gain visibility on the platform based on the number of views, reads, reads:views ratio, and recommendations.
Medium’s focus on bringing quality back to online content makes it great for in-depth advice on a variety of topics. Once you find an author or publication you like, follow them. You can recommend, share, bookmark, comment on, and write response posts to their posts. Or, you can simply sit back and read.
On your homepage, Medium prioritizes writers and publications you follow, followed by suggested stories to help you discover more content you might like. Sure, Medium makes it easy to promote your own content, but it also makes finding great content a lot easier than wading through the world wide web.
How Medium publications work
Medium publications are curated collections of stories (Medium’s term for their articles) around a topic. They can be created by Medium and anyone using the platform.
Michael Quoc is the founder and CEO of Dealspotr, an open social platform connecting emerging brands, lifestyle influencers, and trend-seeking shoppers in exciting new ways. He was previously the Director of Product Management for Yahoo's media lab, where he spearheaded the launch of several innovative services in the live video and mobile social networking areas. Michael has been awarded nine patents relating to mobile and social network applications and technology. Follow him on Twitter at @michaelquoc.