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16 Interactive Marketing Trends

January 6, 2010 By Joe Boland
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Social Media
  • More companies embrace social media. It’s becoming an established part of the interactive mix, and as more best practices are developed, more industries will jump on board.
  • Better understanding of the medium. Marketers will improve how they engage, not just reach, target audience via social media, and new social media measurement tools will make it easier to use social media well.
  • Social media matures. According to VanBoskirk, that means in the next era of social media, "peers will curate content for search engine results, cable operators will customize television channels by user, and portable identities will allow users to move their social profiles from site to site."
Mobile Marketing
  • Increased mobile data usage. Consumers will use mobile devices more as the devices improve, applications proliferate and influential users gain followers.
  • Strategic mobile application development. Marketers will invest in building a few targeted applications instead of many cheap ones.
  • Mobile maturity. As the medium matures and standards are set, use of the mobile channel for marketing will improve and expand.
 

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(PDF Format) A new Best Practices and Case Studies report from DirectMarketingIQ Social Media – we know it needs to be part of the marketing mix! But there are so many questions: • What is the ROI? • What are the goals? • How do you get started? • How do you keep the...

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Most Recent Comments:
Barry Dennis - Posted on January 06, 2010
Regarding Search Trends, as the competition for Google Space heats up, and it will; as more "suppliers" compete for Search ad dollars of all types, I hope we see more PAY-PER- SALE offerings by all competitors. Since the inventory continues to grow and grow, and as marketing drives SEO to and from other countries, PAY- PER -SALE starts to make more "cents" for advertisers.
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Archived Comments:
Barry Dennis - Posted on January 06, 2010
Regarding Search Trends, as the competition for Google Space heats up, and it will; as more "suppliers" compete for Search ad dollars of all types, I hope we see more PAY-PER- SALE offerings by all competitors. Since the inventory continues to grow and grow, and as marketing drives SEO to and from other countries, PAY- PER -SALE starts to make more "cents" for advertisers.