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YouTube’s New Ad Model: Channel Sponsorships

April 3, 2012
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YouTube is rolling out a new ad model option for 96 YouTube Channels. Rather than selling television style ads to certain demographics, they will now sell full sponsorship for certain YouTube channels. The ads include display, overlay and pre-roll; so basically they will cover the entire page with an ad preceding the video. The annual price tag for sponsorship is around $4 to $10 million. YouTube will cover cost of production for certain channel producers, and the producers themselves will share equally in advertising revenue, once YouTube recoups the original investment....

 

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Julie Perry
Creating Web Videos for Online Marketing: 3 Common Questions Answered
March 9, 2012 From Today @ Target Marketing
There's a glut of text on the Web. Video lets marketers cut through that clutter and get their messages on the first page of search results and to a featured status on social networks. But many marketers don't know how to begin creating videos, and worry their inexpert efforts will reflect negatively on the brand. Julie Perry of BLASTMedia recently spoke on the Target Marketing webinar "Video Killed the SEM Star: A simple strategy for search and social marketing success," and many of those questions came up during the live Q&A. Here's the advice she gave regarding three of them:
 
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