Your Holiday PPC Strategy for 2012: Yes, It’s Changed

Most online marketers spend the year quietly preparing for this make-or-break time, when searches, conversion rates and sales surge. Some companies (e.g., selling expensive equipment or complex enterprise software B-to-B) actually see leads decline in December. For the rest of you, it’s vital to be firing on all cylinders. The majority of the groundwork for a successful holiday marketing campaign should have been laid months (even years!) ago.

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