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You Don’t Need to Hire an SEO, You Need to Hire a Journalist

December 11, 2012
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Ready to ramp up your online marketing? If your plan is to hire an SEO firm, or find someone with SEO experience to bring in-house, you’re off-point. While SEO should be a considered piece of any website (get your on-site structure down pat, get the keywords right, build some links), what you really need is a journalist or media maven. Believe me. I’ve been in SEO for a number of years and the effectiveness of a pure SEO campaign in the traditional sense is diminishing by the day. The transition to being a publisher...

 

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