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You Don’t Need to Hire an SEO, You Need to Hire a Journalist

December 11, 2012
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Ready to ramp up your online marketing? If your plan is to hire an SEO firm, or find someone with SEO experience to bring in-house, you’re off-point. While SEO should be a considered piece of any website (get your on-site structure down pat, get the keywords right, build some links), what you really need is a journalist or media maven. Believe me. I’ve been in SEO for a number of years and the effectiveness of a pure SEO campaign in the traditional sense is diminishing by the day. The transition to being a publisher...

 

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Target Marketing December 2012 cover
Cover Story : 35 Top Tips of 2012
December 2012 From Target Marketing
To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Martketing e-newsletter and blogs in 2012, hunting for some of the best marketing ideas and tips from our top experts to share with you.
 
Content Is Cash
Content Is Cash
April 25, 2012 From Bookstore
In Content is Cash, you'll learn how to create, distribute and monetize on your content marketing efforts....
 

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A guide to delivering a better user experience through A/B testing:
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One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

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FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

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