Year in Review: Lessons from Two Social Marketing Hits
With over a billion Facebook users worldwide, everyone's life has been touched in some way by social media. The question, however, is how brands can best leverage this medium. With Gartner predictingthat half of all web sales will come from social and mobile by 2015, we must learn how to judge the value of social media. Everything from final sale attribution, to number of touch points, to social's influence on various aspects of the marketing and sales funnel, plays a role in companies benefiting from and measuring the results of social media.