Winners and Losers in Facebook’s New Local Ranking

Socialbakers, a provider of social media analytics, yesterday released Facebook data that changes the rankings of the top U.S. pages according to number of fans. Recently made available to developers, Facebook Local Page Ranks breaks down the total number of fans by country and allows for comparison with Facebook pages. While this information was once restricted to the admin section of a company’s own Facebook page, Socialbakers now offers the market’s first analytical tool which enables brands to access the data and benchmark themselves against other brands, creating a new metric for social media success.