One of the things that made Twitter most attractive to marketers is the fact that it allows anyone and everyone to see your tweets for free. Unlike Facebook, which uses sponsored and promoted posts to expand a business’ outreach, Twitter allows everyone’s tweet to be seen regardless of its “value.” Most Facebook posts only get seen by a small percentage of fans or friends, unless you pay to promote them. For small businesses just starting out, Twitter holds a lot of responsibility in maintaining a solid social media marketing strategy....
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
