Will a federal do-not-track list affect mobile advertising and marketing?

August 5, 2010

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There have been mutterings and rumblings about a Do Not Track registry from the Federal Trade Commission modeled on the Do Not Call list that would affect the mobile advertising space. The no-track list will affect primarily online and direct marketing in other words, display advertising, email marketing, direct mail, search marketing, affiliate marketing and contextual marketing. While this will affect the traditional Web, the laws will likely apply equally to mobile. Assuming it is written with mobile in mind, it would mean that advertisers using the mobile channel would also have to comply, adding a new layer of...

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Source: Mobile Marketer

People Mentioned:

	Neil Strother		Eduard Goodman		Amanda G. Watlington
	Christopher M. Loeffler		Andy Lustigman

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