Why Volvo Believes in Instagram
The visual web has arrived, and now brands like Volvo are figuring out what works for them. For Volvo, its image strategy revolves around the popular social network Instagram, now owned by Facebook. It's been active there for 18 months and has amassed 9,000 followers to the VolvoCarsUS account by posting a couple photos per week. Unlike other social networks where engagement strategies aren't about the product, all Volvo posts to Instagram are shots of its cars. Volvo photos get an average of 500 likes or more.