A great subject line has the same elements as a great pick-up line. Both need to quickly capture the recipient’s attention and set you apart from the pack. To do this, ensure your subject line achieves at least one of these goals: Piques curiosity; creates intrigue, creates anxiousness or uneasiness; promises relief; charms with warmth, delight or humour; addresses a need (practical or emotional). “Hi, did your licence get suspended for driving all these girls crazy?” Before you go out, equip yourself with a line that incorporates these elements to maximize your chances...
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Presidential Email Best Practices: Do You Know Better Than Obama and Romney?
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From Home Page
Loren McDonald, vice president of industry relations at Silverpop, has been analyzing emails from the Barack Obama and Mitt Romney presidential campaigns. He finds that both employ marketing best practices, and both also sometimes step on their own marketing toes. Here is a quiz to see how well you know what political candidates—and commercial marketers—can do to excite supporters, or turn them off.
`Tis The Season: Epsilon Releases 2012 Holiday Trend Report
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From Today @ Target Marketing
According to Epsilon's 2012 Holiday Trend Report, creating pre- and post-holiday strategies that leverage consumer segmentation strategies will help marketers break through the holiday noise and drive online and in-store purchases. Based on analysis of the 2011 holiday season, the research examines channel-specific trends, the days of the week and weeks that are best for reaching consumer, as well as how these trends compare to previous years.