Why Marketer Love for QR Codes Is Not Shared by Consumers

January 4, 2012

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Quick-response codes are everywhere these days, even the soccer field. This fall, a squad of London footballers shaved the back of their heads in the design as a promotional stunt. But consumers are not nearly as excited about QR codes as marketers are....

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Source: Advertising Age

Companies Mentioned:

Home Depot

J.C. Penney

United Airlines

People Mentioned:

Kelli Robertson

Melissa Parrish

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14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011
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ComScore, Inc., a leader in measuring the digital world, released results of a study on mobile QR code scanning based on data from its comScore MobiLens service.

Largest. QR Code. Ever. But Why?
October 6, 2011 From Home Page
Today, Skanz released a time-lapse video of the creation of the largest QR code in the world. www.skanz.com/largestQR The video begins at Wall Stadium Speedway on the Jersey Shore, where family and friends of Skanz cofounders are shown painting the approximately 10,000-square-foot QR code with 80 gallons of black and white paint. To showcase the true magnitude of the event, skydivers two miles up are seen parachuting above the highly visible and scanable QR code, and viewers are invited to “Skan the largest QR code ever!”

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

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