Why HTML5 Should Replace Native Apps for E-commerce

Today’s post expands on one of my predictions for 2013 that could be somewhat controversial: HTML5 will begin to replace native apps in mobile commerce strategies, as Apple’s dominance dwindles and Android and Windows Mobile grow. The ease of maintaining one experience that serves all platforms and the significant cost benefit will make this a no-brainer approach for organizations. Here’s the rationale behind it. Let’s begin with the cons and pros of native apps

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