Why Facebook Search Will Make a Lot of Money … and Be Completely Ineffective

Inspiration for writing columns comes from many places. Sometimes it’s from timely news surrounding companies or new research, and sometimes it’s from something completely benign, like a horse head mask for sale on Amazon.com. On Black Friday, one of the fine employees in the office posted that horse head mask on Facebook as his pick of the day for best deal online. As is the case with Facebook and inane items, a few people liked his post and a couple more commented, and suddenly it became a Facebook Sponsored Story being shared with his network.

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