Why Email Marketing Still Matters in 2014
At the start of a new year, professionals across the marketing and advertising world begin the search for “what’s next”—the hottest new trends, tactics and tips for effective marketing in the new year. Although cutting-edge developments are critically important to the advancement and evolution of digital marketing, it’s important to remember that “yesterday’s” marketing strategies still work pretty well, too. And when it comes to email marketing in particular, it still matters in 2014. In fact, many believe it matters now more than ever.