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Why Email Marketing Still Matters in 2014

January 6, 2014
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At the start of a new year, professionals across the marketing and advertising world begin the search for "what's next"—the hottest new trends, tactics and tips for effective marketing in the new year. Although cutting-edge developments are critically important to the advancement and evolution of digital marketing, it's important to remember that "yesterday's" marketing strategies still work pretty well, too. And when it comes to email marketing in particular, it still matters in 2014. In fact, many believe it matters now more than ever....

 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

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To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, Daniel Rowles gives practical and hands-on training on how to design, implement and measure an effective digital strategy. ...

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