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Why Businesses Need Social Engagement to Be Relevant in Social Search

February 4, 2013
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The shift of power from businesses to the consumer continues to accelerate. Long gone are the days where advertising was a one-way street, "Mad Men" style. In the 1990s the Internet helped consumers take the information advantage away from businesses, forcing price competition and margin compression. To offset these effects, many businesses began to focus on their Web presence; an increasing number began to master search engine optimization (SEO). This strategy worked—briefly. But now there is a new wave of disruptive innovation....

 

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rio SEO
Rio SEO Now Offers Full Line of Social Sharing, Online Word-of-Mouth and Search Marketing Tools
February 1, 2013 From eM+C Daily
Company: Rio SEO, a provider of software tools for search engine optimization automation and reporting
Product/Service: Rio SEO Social Media Suite
What it Does: Rio SEO now provides digital marketers with three software products that assist with large-scale, social-sharing campaign analysis as well as social advertising initiatives and digital-influencer activation programs.
 

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