Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

Amazon has had the uncanny ability to predict tech trends for almost 20 years. It’s one of the biggest reasons that Wall Street has loved the company year after year despite relatively meager profits compared to other tech giants like Apple, Google and Microsoft. While most know the company as the e-commerce giant, it is no one-trick pony. It has single-handedly spearheaded the mass existence of multiple markets: one-click shopping, cloud storage, elastic computation, and e-reading, just to name a few. In layman’s terms, Amazon has been trend-setting, trail-blazing, and taste-making a dozen times over, staying

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