White Castle Pushes Customized Alerts, Coupons Via SMS

White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they’re near a participating location. Customers can opt in to receive customized alerts on their mobile devices any time they’re near a participating White Castle restaurant. The location-based mobile marketing strategy connects consumers to the food they crave in real time and to nearby locations.

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