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When It Comes to Sharing, Email Still Rules

April 10, 2012
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When we think about sharing content, we usually think of Facebook and Twitter. ... So, would it surprise you to know that more people share by email than by Facebook? That’s the result ExactTarget got when they surveyed folks for their 2012 Channel Preference Survey. When you combine the age brackets, 63 percent of people use email to share content and only 33 percent say they put it on Facebook. Only 5 percent on Twitter. The only time social media rules is with the 15 to 17 age group,...

 

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April 4, 2012 From Today @ Target Marketing
The critical question marketers are (or should be) asking is, "How can I take advantage of the all that social media has to offer using email?" It's a lot easier than you think. Start by creating campaigns that are designed to communicate across all channels, including Facebook, Twitter, email and mobile, with one unified brand and voice. Integrating your messages across multiple channels and devices allows you to be more effective at reaching and engaging the consumer. Additionally, when email is integrated with social media, there are several opportunities to leverage the information between the channels to increase brand engagement and drive key marketing objectives.
 
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Creating Web Videos for Online Marketing: 3 Common Questions Answered
March 9, 2012 From Today @ Target Marketing
There's a glut of text on the Web. Video lets marketers cut through that clutter and get their messages on the first page of search results and to a featured status on social networks. But many marketers don't know how to begin creating videos, and worry their inexpert efforts will reflect negatively on the brand. Julie Perry of BLASTMedia recently spoke on the Target Marketing webinar "Video Killed the SEM Star: A simple strategy for search and social marketing success," and many of those questions came up during the live Q&A. Here's the advice she gave regarding three of them:
 

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