Open Enrollment | Subscribe to Target Marketing HERE
Connect
Follow us on
Advertisement
 

When It Comes to Sharing, Email Still Rules

April 10, 2012
Get the Flash Player to see this rotator.
 
When we think about sharing content, we usually think of Facebook and Twitter. ... So, would it surprise you to know that more people share by email than by Facebook? That’s the result ExactTarget got when they surveyed folks for their 2012 Channel Preference Survey. When you combine the age brackets, 63 percent of people use email to share content and only 33 percent say they put it on Facebook. Only 5 percent on Twitter. The only time social media rules is with the 15 to 17 age group,...

 

More Suggested Content:

Email
6 Social Media Tricks to Optimize Email Campaigns
April 4, 2012 From Today @ Target Marketing
The critical question marketers are (or should be) asking is, "How can I take advantage of the all that social media has to offer using email?" It's a lot easier than you think. Start by creating campaigns that are designed to communicate across all channels, including Facebook, Twitter, email and mobile, with one unified brand and voice. Integrating your messages across multiple channels and devices allows you to be more effective at reaching and engaging the consumer. Additionally, when email is integrated with social media, there are several opportunities to leverage the information between the channels to increase brand engagement and drive key marketing objectives.
 
Julie Perry
Creating Web Videos for Online Marketing: 3 Common Questions Answered
March 9, 2012 From Today @ Target Marketing
There's a glut of text on the Web. Video lets marketers cut through that clutter and get their messages on the first page of search results and to a featured status on social networks. But many marketers don't know how to begin creating videos, and worry their inexpert efforts will reflect negatively on the brand. Julie Perry of BLASTMedia recently spoke on the Target Marketing webinar "Video Killed the SEM Star: A simple strategy for search and social marketing success," and many of those questions came up during the live Q&A. Here's the advice she gave regarding three of them:
 

SPONSORED CONTENT

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+ nonprofits of all sizes and missions Content Marketing for Nonprofits

Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+...

ORDER NOW

 

SPONSORED CONTENT

MORE ON SEARCH >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: