When It Comes to Sharing, Email Still Rules

April 10, 2012

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When we think about sharing content, we usually think of Facebook and Twitter. ... So, would it surprise you to know that more people share by email than by Facebook? That’s the result ExactTarget got when they surveyed folks for their 2012 Channel Preference Survey. When you combine the age brackets, 63 percent of people use email to share content and only 33 percent say they put it on Facebook. Only 5 percent on Twitter. The only time social media rules is with the 15 to 17 age group,...

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Source: Marketing Pilgrim

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