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When It Comes to Sharing, Email Still Rules

April 10, 2012
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When we think about sharing content, we usually think of Facebook and Twitter. ... So, would it surprise you to know that more people share by email than by Facebook? That’s the result ExactTarget got when they surveyed folks for their 2012 Channel Preference Survey. When you combine the age brackets, 63 percent of people use email to share content and only 33 percent say they put it on Facebook. Only 5 percent on Twitter. The only time social media rules is with the 15 to 17 age group,...

 

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The critical question marketers are (or should be) asking is, "How can I take advantage of the all that social media has to offer using email?" It's a lot easier than you think. Start by creating campaigns that are designed to communicate across all channels, including Facebook, Twitter, email and mobile, with one unified brand and voice. Integrating your messages across multiple channels and devices allows you to be more effective at reaching and engaging the consumer. Additionally, when email is integrated with social media, there are several opportunities to leverage the information between the channels to increase brand engagement and drive key marketing objectives.
 
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