Bad Decisions and No Results: What You Can Learn From Super Bowl Advertisers’ Mistakes

The next Super Bowl is only two weeks away. Already, Pepsi is running a promo asking people to take pictures of themselves and submit them for possible display during the game’s halftime show. Lincoln and Doritos have asked the crowd to create the commercials they’ll run. Budweiser will air expertly-produced spots about its history and Clydesdale horses. Some brands are hoping to make a splash by staying mum on details, like Wonderful Pistachios (they’ve leaked only that rapper Psy will be involved).

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