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Bad Decisions and No Results: What You Can Learn From Super Bowl Advertisers' Mistakes

January 21, 2013
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The next Super Bowl is only two weeks away. Already, Pepsi is running a promo asking people to take pictures of themselves and submit them for possible display during the game’s halftime show. Lincoln and Doritos have asked the crowd to create the commercials they’ll run. Budweiser will air expertly-produced spots about its history and Clydesdale horses. Some brands are hoping to make a splash by staying mum on details, like Wonderful Pistachios (they’ve leaked only that rapper Psy will be involved)....

 

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Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!
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I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.
 
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The simple fact is that the gurus are wrong: Social media marketing isn't a revolution, it's a chance at evolution. Social media challenges marketers to design conversations in ways that solve customers’ problems, not reinvent themselves, their businesses or marketing itself. Social media success depends on planning and executing ways to solve customers’ problems.
 

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