Bad Decisions and No Results: What You Can Learn From Super Bowl Advertisers' Mistakes

January 21, 2013

Text Size - +
Print

Photos

Get the Flash Player to see this rotator.

The next Super Bowl is only two weeks away. Already, Pepsi is running a promo asking people to take pictures of themselves and submit them for possible display during the game’s halftime show. Lincoln and Doritos have asked the crowd to create the commercials they’ll run. Budweiser will air expertly-produced spots about its history and Clydesdale horses. Some brands are hoping to make a splash by staying mum on details, like Wonderful Pistachios (they’ve leaked only that rapper Psy will be involved)....

Read Full Article...

Source: Forbes

Companies Mentioned:

Best Buy

More Suggested Content:

Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!
July 15, 2010 From Melissa Campanelli
I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.

Design Social Media Conversations to Solve Customers' Problems
June 9, 2011 From eM+C Daily
The simple fact is that the gurus are wrong: Social media marketing isn't a revolution, it's a chance at evolution. Social media challenges marketers to design conversations in ways that solve customers’ problems, not reinvent themselves, their businesses or marketing itself. Social media success depends on planning and executing ways to solve customers’ problems.

MORE ON
ONLINE MARKETING

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on:
Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...

ORDER NOW

Valuable Content Marketing

Readers will learn:
The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more!...