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What the World Population Is Doing on Smartphones and Social Networks

December 13, 2012
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In the past year, American cell phone owners became more likely to use the Internet on their phones (51 percent, up from 43 percent in 2011) and capture pictures or videos (67 percent, up from 57 percent). That’s one insight from the 2012 edition of the annual Pew Research Center’s "Global Attitudes Project" survey, which studied how people in 21 countries are using mobile and social media: 86 percent of U.S. adults now own some kind of cell phone … About half of those people use one to access the Internet. Majorities of U.S. smartphone users are regularly looking up consumer
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About one-third of 3,000 U.S. social network users responding to a recent online survey conducted by ROI Research indicated a positive relationship with brand marketing on social networks like Facebook and Twitter. The study, S-Net (The Impact of Social Media), was sponsored by performance marketing firm Performics.
 

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