HP just achieved a major milestone: It's become the first company to attract 1 million followers on LinkedIn. But these 1 million followers represent much more than a number. They are an invaluable asset to HP. They form a targeted community where HP is communicating with the specific professionals who matter to their business, in real time. Given that this communication is happening in the professional context of LinkedIn, where professionals are actively seeking insights and information and where influencers like HP’s CEO
Meg Whitman are directly sharing their expertise, it’s an engagement channel that can’t be replicated elsewhere....
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
