Google is seemingly involved in a never-ending battle to fight spam and underhanded SEO tactics affecting its search results. In 2013 we've had several updates and warnings, Hummingbird being the most obvious, but what will Google target next? I have a few ideas on this, and I've also asked SEOs for their views on the areas where Google is likely to focus...
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Editor's Notes : Marketers Getting Scroogled
From Target Marketing
This year, online marketers got an October surprise: Google stopped reporting the keywords that brought visitors to their sites, making it nearly impossible to gain the basic keyword data upon which the entire SEO discipline is built. The characters in the comic Calvin and Hobbes play a game called "Calvinball," where Calvin keeps making up new rules as the game goes on. Well, this is an example of Google playing Googleball with online marketing, and as far as it's concerned, marketers are just the imaginary tiger strapped to the search engine and along for the ride.
Why Google Cut Off SEO Keyword Data
November 18, 2013
From Today @ Target Marketing
Google confirmed a few weeks ago that moving forward, all keywords from organic search will be encrypted, or secured through the HTTPS protocol. From an SEO perspective, this means site owners and marketers will no longer benefit from organic referral keyword data. "Not provided" is a term that SEOs have been familiar with for the past couple of years now. For those unfamiliar with "not provided," this is how a referral keyword is listed in Google Analytics as a result of an encrypted search