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What Facebook's 'Enhanced' Page Post Targeting Means to Your Business

August 9, 2012
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Facebook added new meaning to the term “target audience” last week with the unveiling of a powerful new tool that enables small business owners with Facebook Pages to fine-tune their marketing messages in order to fit the interests of each of their followers. It’s called Page Post Targeting and this new feature appears to be custom-made for Facebook Page administrators who want to steer away from the shotgun approach to marketing their brand by targeting their status updates to the users who are most likely to benefit from them. Before this week, Page administrators were limited to culling …...

Source: Entrepreneur
 

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