What Does Obama’s Re-Election Mean for Ad Industry?

What does this actually mean for AdLand? The tax deduction for advertising costs could be revisited. While Mr. Obama didn’t bring it up during his first term, it’s just the sort of tax loophole that was mentioned by both candidates during the debates. Dan Jaffe, executive vice president of government relations for the Association of National Advertisers, told Ad Age earlier this year that it would be unwise “for advertising companies to think we are immune. We will not take anything for granted.” Online privacy is another area of concern.

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  • Larry Edwards

    Obamacare is going to cause a lot of companies to go out of business. Corporations have been holding onto their money and waiting to see the election results. Remember, corporations need to satisfy their stock holders in order to retain them as well as to attract new ones. I expect large layoff and a huge serge in corporations locating their production off shore.

    During the presidential campaigns, Frontier Airlines sent out a memo to their employees stating they will need to drop health insurance for all of their employees should President O’bama win the election.