What Does Obama’s Re-Election Mean for Ad Industry?
What does this actually mean for AdLand? The tax deduction for advertising costs could be revisited. While Mr. Obama didn’t bring it up during his first term, it’s just the sort of tax loophole that was mentioned by both candidates during the debates. Dan Jaffe, executive vice president of government relations for the Association of National Advertisers, told Ad Age earlier this year that it would be unwise “for advertising companies to think we are immune. We will not take anything for granted.” Online privacy is another area of concern.