What does this actually mean for AdLand? The tax deduction for advertising costs could be revisited. While Mr. Obama didn't bring it up during his first term, it's just the sort of tax loophole that was mentioned by both candidates during the debates. Dan Jaffe
, executive vice president of government relations for the Association of National Advertisers, told Ad Age
earlier this year that it would be unwise "for advertising companies to think we are immune. We will not take anything for granted." Online privacy is another area of concern....
More Suggested Content:
Cover Story : The Direct Marketing Election
From Target Marketing
The 2012 presidential election is important to direct marketers for reasons that have nothing to do with who wins or loses. It has been shaped by the tools of direct marketers—and many that marketers are only just starting to explore. It's not just politics imitating marketing, but perhaps also a glimpse into direct marketing's future.
Which Political Party Takes the Marketing Cake? - LinkedIn Discussion of the Week
November 2, 2012
From Today @ Target Marketing
Maybe you're like 4-year-old Abby Evans and you're so tired of hearing about "Bronco Obama and Mitt Romney" that the thought of hearing more makes you burst into tears. Or maybe you can't get enough of Barack Obama, Mitt Romney and the other candidates. If it's the latter, Colleen T. Reese has a poll for you: "The Direct Marketing Election—Which political party takes the marketing cake?"