We’re Not Prepared to Meet Our Business Objectives, Marketers Tell Accenture

According to a new Accenture Interactive report, “Turbulence for the CMO,” four in 10 top marketing executives feel they are unprepared to meet their objectives due to a lack of funding and inefficient business practices. In light of these challenges, 70 percent of the executives polled believe corporate marketing will undergo a dramatic shift within the next five years and, in order to keep up with changing expectations and an increasingly complicated customer environment, their organizations must focus on digital marketing and analytics. “Marketing executives are growing increasingly concerned that tight budgets and the lack of a clear strategy for

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