Wegmans Food Markets here has raised the ire of some of its famously diehard fans by choosing to shut down the Facebook page of one of its stores. In a message posed on the site, Wegmans said it was taking the Facebook page down on Dec. 9 “because our Northborough (Mass.) store is now up and running. … We have enjoyed a tremendous year with you at our Northborough Facebook page,” the Wegmans post stated, suggesting that customers speak directly with employees instead of using Facebook. “Remember, our employees are there to serve you in person. Whenever you have a
...
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Valuable Content Marketing
