Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has named
Kimberley J. Waltz, a nationally recognized industry leader in the postal service, as its Vice President for Postal Affairs and Business Development. "Kim's extensive knowledge of the postal industry and its communications network, including her ability to analyze postal issues, offers a tremendous resource for Cathedral customers," said
Marianne W. Gaige, President and CEO of Cathedral Corporation. "Her standing within the postal service and insight into future strategy will help our customers gain a...
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USPS Chief Financial Officer Admits Rate Increase will have No Effect on Solvency of USPS
August 12, 2010
From Affordable Mail Alliance
The Affordable Mail Alliance highlights the testimony of USPS CFO Joseph Corbett that makes clear the proposed rate increases are not justified under the law or necessary for the continuation of mail services. Testifying yesterday at the Postal Regulatory Commission hearing, Corbett admitted that the Postal Service's cash position this year is no worse than in 2009, when the Postal Service did not seek a rate increase of this kind.
Picking the Brain: Kathy Calta, CMO of Vertis
August 12, 2010
From Inside Direct Mail Weekly
With the direct mail landscape changing fast, with new technologies playing bigger roles and the shifting dynamic of choosy prospects, I thought it was a good time to pick the brain of a veteran direct marketer: Kathy Calta, who in 2009 was named Chief Marketing Officer at Vertis Communications, a provider of targeted advertising and marketing solutions to leading retail and consumer services companies.